David Samuelson, Pearson Plc, LWF Talk, London 2011

Video games & Pearson Plc

David Samuelson, EVP and Director of Games & Augmented Reality for Pearson Plc discusses his organisations approach to digital which now accounts for one third of all Pearson's global revenues. David presents a number of key Pearson initiatives in the gaming space including Poptropica.

David is responsible, as part of Pearson plc’s digital strategy team, for exploring new global business opportunities across Pearson’s education, trade publishing and information businesses in the fast growing games industry, and leveraging emerging new technology such as augmented reality. Pearson’s current gaming-related initiatives include Poptropica, a very popular virtual world where kids learn as they explore, and an investment in Tabula Digita, a math game company, among others.

Ray Maguire, Sony Computer Entertainment, LWF Talk, London 2011

Learning with PlayStation

Ray Maguire, Managing Director of Sony Computer Entertainment UK describes his organisation's approach to the UK education sector calling for a co-ordinated initiative between education and industry supported by government to encourage the development of relevant skills amongst learners wishing to join the creative and digital media industries.

David Yarnton, Nintendo UK, LWF Talk, London 2011

Video games, society & learning

David Yarnton, General Manager, Nintendo UK discusses the positive impact of video games and interactive entertainment on society, reaching across age, culture and gender groups providing new ways for people to connect and entertain themselves whilst offering new potential careers for young people wishing to enter the creative and digital media industries.