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David Samuelson, Pearson Plc, LWF Talk, London 2011

Wednesday, January 26, 2011 at 11:02AM

Video games & Pearson Plc

David Samuelson, EVP and Director of Games & Augmented Reality for Pearson Plc discusses his organisations approach to digital which now accounts for one third of all Pearson's global revenues. David presents a number of key Pearson initiatives in the gaming space including Poptropica.

David is responsible, as part of Pearson plc’s digital strategy team, for exploring new global business opportunities across Pearson’s education, trade publishing and information businesses in the fast growing games industry, and leveraging emerging new technology such as augmented reality. Pearson’s current gaming-related initiatives include Poptropica, a very popular virtual world where kids learn as they explore, and an investment in Tabula Digita, a math game company, among others.

Graham |

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Response: David Samuelson, Pearson – Game Based Learning

by Dan Stucke on January 11, 2011

A third of Pearson’s revenues now through digital content. Showed wonder, focus and engagement of playing games
Response: David Samuelson, EVP, Director of Games & Augmented Reality Learning Games

by David Muir on January 11, 2011

About a third of the company's revenue now comes from electronic/online sources. Talked about the company's history in ePublishing and stressed that the were trying to much more than create pdf versions of print books.

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