Genevieve Shore, Pearson Plc, LWF Talk, London 2011

Is book publishing dead? Embracing digital disruption

Genevieve Shore is the Director of Digital Strategy for Pearson Plc and is responsible for their global strategy for digital technologies. Genevieve describes how she encourages Pearson to embrace the inevitable disruptions that the digital world brings to one of the worlds largest publishing companies and demonstrates how this is being achieved.